Definancialization of the Housing Market?

Canada’s housing crisis is being treated as a finance problem: recruit Bay Street, de-risk development, and turn public ambition into investment-ready transactions. We need more architects. Attributed to my perpetual altruism, I remain dismayed by the architecture profession’s failure to mount a convincing case against the ongoing financialization of housing. This may be due, in part, to the fact that our very survival depends upon the financialization of housing. I still believe that architects can successfully run a practice that builds housing in both a socially progressive and economically productive way.

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How would Gehry do it? What we forget when we talk about “Tall Timber”