There was a time in the mid- to late-20th century when arts critics held serious power in swaying the consumption habits of the general public. Film and music were two realms in the popular press where this was particularly notable, with critics such as Pauline Kael and Roger Ebert for film or Lester Bangs and Robert Christgau for music writing reviews and essays in publications that many believed could “make or break a career.”

How can architects and other professionals project a positive, effective image that gets them hired by the right client? This is the question that Ian Chodikoff discusses in this lively interview with Arnaud Marthouret. Produced by Révélateur Studio & edited by Chris Rodd.